The Basics of Google AdWords VS. Facebook Ads
Here's a quick overview to help business owners and stakeholders understand the basics of Facebook Ads and Google AdWords. Both Facebook and Google have great attributes for reaching most consumers.…
Newsletters 101: Do’s and Don’ts
A friend of mine would spend hours creating newsletters using a word doc. Typically three pages long, it was emailed from Outlook to customers. Although it contained good information, it…
Save Your Best Work For Good Clients
Who gets your best work? If you reserve your best effort for the irritable boss, the never-pleased client and the bully of a customer, then you've bought into a system…
Grow Business On Facebook Without Annoying Your Friends
We all know them. The Facebook friends who relentlessly try to sell their products or services...on their personal page. Some of the worst offenders are seemingly "Network Marketers", aka MLMers…
Why Doctors, Lawyers And Accountants Need Social Media
Most physician groups and large firms do. Independent and small operators? Not so much. In 2008, we advised three of the largest hospital groups in Dallas-Fort Worth, Baylor Health Care…