We all know them. The Facebook friends who relentlessly try to sell you something…on their personal page. Some of the worst offenders are network/direct marketers (MLMs), real estate agents, small businesses owners, and those who have a new sales gig. And before you get angry and send me a nasty email or message, please – just hear me out. The goal of this writing is to EDUCATE and provide proven strategies to GROW your business — or ANY business.
Facebook Business Pages were created specifically for business use including major brands, small businesses, and independent distributors. Using personal pages for primarily business are violating Facebook policy. Following a few simple rules allows business promotion to friends that can develop a great audience for your business page. And when they’re ready to buy or recommend, you’ll be top-of-mind.
There’s nothing wrong with promoting yourself, your business, your products, or your company on Facebook. In fact, it’s my top recommendation for most clients because there’s no other platform that offers more bang for the buck than Facebook Ads. And yes, I promote GrooveTango on Facebook. But, as with all things, there’s a right way and wrong way to promote on Facebook. A few of my friends use Facebook the RIGHT way when promoting their entertainment, real estate, insurance, and mortgage endeavors, and here’s how they do it (on their personal AND business pages).
The RIGHT Way
– Regularly use Facebook as Zuck intended — sharing, liking, posting — engaging
– Post status updates that people find useful or interesting, that is UNRELATED to their business
– Share something about their business ONCE for every 10 posts (approximately)
– Share interesting content that people find useful and relate to their business
EXAMPLE: Real Estate Agent
Post: “If you’re thinking about selling, check out these Open House Do’s and Don’ts” or “Top question this week: Should we buy a new or existing home?”
Always attach links to content that matches your post using credible sources including your website/blog.
Using Facebook the right way exponentially increases your reach. When people like, share or comment on your post, it shows up in THEIR feed, revealing your content to all of their friends, and so on. But if you’re constantly annoying friends and they’ve hidden or unfriended you, you’re reaching no one. Here’s how a few of my friends are promoting on Facebook the WRONG way.
The WRONG Way
– Seldom or rarely post, like, share or engage on Facebook — until they start a business or join an MLM product or service
– Post almost exclusively about their business
– Go silent for days, then post 10 status updates relating to their business
– Share something useful or interesting ONCE for every 10 posts about their business (approximately)
– Never share any useful or interesting content that relates to their business (besides, you guessed it, THEIR BUSINESS)
EXAMPLE: Health & Wellness Product Distributor
Post: “Here’s a great article on how to lower your cholesterol and blood pressure” or “I never realized what that extra 20 pounds was doing to my body”
Again, provide reputable links across many sources, including your website or blog.
And if your MLM sponsor or investor(s) tell you otherwise and demands you annoy your friends with excessive posts about your product, they’re wrong.
If you’ve noticed, the given post examples aren’t fancy and don’t use big words. Avoid selling terminology, and use words just as you would if you were talking to someone directly — being consistent with your personality is crucial.